![]() In addition to many creative engagement pieces on social and digital platforms, we are leveraging gamification that is popular with our target group and helps them engage with the brand seamlessly.” Karthik Yathindra, AVP - Marketing & Product Management, Jockey India, shared, “The JOCKEY Woman Knows Me campaign focuses on increasing awareness about the versatile range of bras that our brand offers. #BrasAsVersatileAsIAm being the central thought for the campaign we wanted to bring this alive to consumers in an engaging and memorable way. That’s not all, players are incentivized to top the leaderboard, to stand a chance to be featured on the brands social media handles, driving repeat plays and higher brand recall. The game is fun and makes for a creative platform for the brand to meet its audience and to subtly create awareness about its different category of bras - while demonstrating exactly what outfit each bra can perfectly be paired with. Jockey India worked with creative tech studio AliveNow to build and deploy an engaging newsfeed smartapp gaming experience with the objective of increasing awareness and trials for its refreshed range of versatile bras. Gamification Marketing offers unique benefits to both the brand and its consumers, alike, creating an exciting space for consumers to proactively engage with. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |